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Some of us here at work have been charged with delving into the world of social media and how it relates and can be used in a business setting. I don’t know what the impact of this is, but we gotta start somewhere. I’m now "Linked In" here. The case is being made that this is the future of marketing and PR and that more intimate relationship building is the key to business more so than traditional marketing & PR avenues. I guess I’m still a skeptic…I fail to see how writing on my blog or re-connecting with a former co-worker to say, "hey" can be considered "work." I’m not producing anything, I’m not selling anything, I’m not providing any services to generate revenue. Obviously networking is a key business skill. But where does it fit in the grand scheme of doing business?
I guess we’ll see where this leads!
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